George Barna

At heart, Boomers are consumers. The way we presented Christ to most Boomers struck a resonant chord with them from that mindset. We told them all they had to do was say a prayer admitting they made some mistakes, they’re sorry and they want to be forgiven. Boomers weighed the downside — which really amounted to nothing more than a onetime admission of imperfection and weakness in return for permanent peace with God — and figured it was a no-brainer, a can’t-lose transaction. The consequence has been millions of Boomers who said the prayer, asked for forgiveness and went on with their life, with virtually nothing changed.