On January 15, 2025, CHRIST NOW launched the initiative that many Christians, Christian alliances, and national leaders have been preparing for the past 30+ years.

Nothing like this extraordinary initiative has ever been undertaken before.

The campaign proceeds based on two convictions:

FIRST, that the greatest hope for America in this hour is a nationwide Christ Awakening;

SECOND, that in answer to the prayers of millions of Christians over the past 40 years, there exists a multitude of Jesus followers scattered throughout the American Church whom the Holy Spirit is waking up to join in a Christ-exalting revolution in America. They are longing to know more about Christ, experience more of Christ, and become more for Christ.

The campaign launches at one of the most decisive hours our country has faced. Commentators on the Right and the Left agree on one thing: This decade will determine in many ways the long-term trajectory of America and the cause of Christ in our nation.

Therefore, there has never been a more crucial time than right now for a wholesale, God-given Christ Awakening movement in our country. What happens throughout this decade—not only politically or socially but most of all spiritually—will become a watershed for the reign of Christ in America for generations to come.